10 | Orgill Case Study THE PLAN The Plan: Bringing the Program Together 03 Committed to developing a program that would help its customers expand their lawn and garden market share, Orgill marshaled its resources, combining internal teams with support from the vendor community. These efforts resulted in the creation of the Spring Is Here program. Spring Is Here, released in 2017, achieved Orgill’s goal of offering its customers much more than a buying program. The program is built around lawn and garden product assortments, but it also provides retailers with tools to promote their enhanced presence in the category and help their customers better understand the products they are buying. The Spring Is Here program assists retailers in the following areas: • Growing their lawn and garden sales. • Helping them become a destination within their markets with more options and differentiated assortments. • Providing their customers better values while increasing their retail margins. • Offering retailers a profitable pricing model and highlighting products with additional features and quality to become less dependent on price-sensitive, lower-margin products. • Displaying integrated in-store signage and promotional materials that help drive sales. • Utilizing program-specific training materials, shirts, and caps for in-store staff. • Increasing turnover and maintaining a higher in-stock position with warehouse-backed assortments. • Providing participants with additional rebates for their program purchases.
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